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Stop Killing Your Book Sales With Wrong Thinking!
Posted in: Blog, Book Marketing Tips by Editor on January 21, 2010
Capture Visitor Information
A common book marketing success dream-killer is not developing the ability to convert your visitors into customers. Most newbie marketers think, if I could just get people to my site, they will see my wonderful book and buy instantly. Sometimes that’s true if they are well targeted through your marketing. But most of the time people need convincing that your service or your book is going to solve their problem.
Expert Researchers have proven that it takes at least 5-7 exposures to your offer before a prospect will buy. So your main objective after generating targeted traffic is to capture their contact information. (For example, you would entice visitors to sign-up for your mailing list or newsletter.)
Since the majority of your visitors will not order on their first visit, capturing their contact information enables you to follow-up with them. Following up with them creates multiple exposures to your web site and the potential of additional sales.
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