Butterfly Press was seeking to implement a more robust backend system for selling their books online. According to BP their current online store was missing the WOW factor that the upgraded website had and was not delivering a smooth checkout system for their customers. Butterfly Press chose to team with Scribere Creative to help upgrade their online shop in looks and the backend systems. They wanted the smooth checkout and easy to manage backend for the store manager. SC setup an online store for Butterfly Press using the Interspire cart. The Interspire cart with its new Web 2.0 features including Facebook & YouTube to help include book trailers and more on the sales page. The folks at BP were especially excited about the Facebook feature that would help give added exposure and help their authors build community around their book. Visit http://www.butterflypress.net/store/ to see the solutions provided to Butterfly Press and its growing family of authors.