Book Cover Design – A Gem Picked From A Pocket Of Dust

Posted in: Blog, Book Covers, Featured, Projects, Website Tips, covers by Editor on January 29, 2012 | No Comments

Butterfly Press partnered with Scribere Creative to create a book cover to illustrating the story of a Ugandan family history in the memoirs of Molly Tumusiine Abala. The designer used the symbolic imagery of the larger than life sunset with a train of elephants marching through the cover. The African earth tone colors brown, organge and yellow were incorporated into the design. The acacia tree and the muddy background on the back cover with blood red streaks suggest the ugliness of poverty that the Ugandan family overcome.

Book Description
Interesting, triumphant and at times unexpectedly heartbreaking, A Gem Picked From A Pocket of Dust is an engaging true story about a courageous little girl dreaming to become a nurse in the midst of a country village stricken with poverty and lack of public services.

Born and raised in rural Uganda, Molly Tumusiine Abala was the first daughter of illiterate parents. Tremendous odds of growing up in an impoverished village community and crippling traditions of marrying off young girls and gender predujices in education threatened to destroy her future before it began.
As a young girl, she watched whole sections of her community wiped out by diseases, now known to be preventable with access to clean water and knowledgeable health care.

In the midst of an impoverished village of proud Ugandans stuck between a resistant past and an impatient future, Tumusiine Abala soon began to emerge as an independent thinker.

Scribere Creative Upgrades EarmaBrown.org

Posted in: Authors, Blog, Projects, Website Tips, Websites, Your Website by Editor on September 29, 2010 | No Comments

Author and Principal Developer of Scribere Creative Earma Brown noticed a good stream of traffic from Facebook and other places. Realizing afresh greater focus means greater profit, she wanted to streamline her service offerings for her targeted visitors. Mrs. Brown wanted it to be obvious the promotion of her latest book and what services she specialized in.

As a solution, SC streamlined her menu bars. Every menu button was examined for purpose and marketability. They added side, footer, page and sub-level menus. They made sure the main specialty services were highlighted with news style ads, test links and graphical ads. The main social site links were added.

5 Website Mistakes That May Stamp LOSER on Your Website

Posted in: Blog, Getting Started, Website Tips, Your Website by Editor on June 14, 2010 | No Comments

Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future. Are you making this mistake with your small business web site? Too many small business owners look at their web site as an online brochure. They use it as little more than a place to store their office hours and service list.

A different way has emerged. Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future.

To begin, effectively use your web site to attract leads and customers; use it to let prospective clients know who you are. Offer valuable content related to your expertise. Attract them back over and over like bees to honey. Soon you will become Top-Pick over your competition.

Did you know that many of your prospects (even locally) will type your business name or web site name in Google to see what you offer? Often they are looking to see what you offer compared to your competitor. Recently, Calif. based USC Annenberg School said from 2005 research, 78.6 Americans go online. An almost equally large percentage 72.3 say that the search engines provide whatever information they are looking for.

To make your small business Web site more effective, go through this short checklist and tweak it for better results. Or if you are just starting, now is the perfect time to put your Internet marketing plan into place to see new quarter profits.

Stay open to learn what it takes to put the right sales language and content on your site bringing more targeted visitors (visitors looking for what you have to offer.) Know the robots of the various search engines examine web sites daily looking for good key word food, free information, and content.

Correct these small business web site mistakes and make more profit:

Mistake 1 No sales letter(s).

Solution: Novice Internet marketers don’t even know they need a sales letter for their services and products. They missed the foundational marketing message that said, “Only words sell. Flashy even great looking websites don’t convince anyone to call, email you and foremost of all buy. Only words can do that. Write a sales letter for each service or product you offer. Give your web site visitors a reason why they should buy from you.

Mistake 2 No or poorly written headlines to point the way

Solution: Put headlines filled with benefits on your home page to direct people to your sales letter. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. For example, here’s a shocking statement one sex therapist used ‘Wives Who Don’t Want Sex.’ Even if his web visitors didn’t have this problem, it got the attention of the curious. Rewrite your headlines. Make sure they lead your prospects to your sales page.

Mistake 3 No testimonials or case studies

Add Testimonials. Most everyone wants to know who else has used your service and had a good experience. Testimonials speak up for your product or service. They act as a referral and even an endorsement. The compliments from another customer help melt away your prospect’s fears and doubts about trusting you.

Mistake 4 No compelling reason to keep reading

You may have been awarded for the most beautiful site. Congratulations! But if your web site copy is weak it may not translate to sales. Check your copy for dud phrases. Are you using trite phrases like Welcome to the official site of _____, to find out about ME, MY Company, My Achievements click here, or Sign-up for my FREE ezine. Use wording that will convince your prospects to keep reading, trust you and take action. Insert benefit loaded headlines, bullets and even links.

Mistake 5 Not enough benefits (what in it for me) on home page

Put your resume, bio and credentials on your About Us page or even the Contact page. You customer wants to know the answer to this question first. “what’s in it for me?” Don’t get me wrong; put them in their proper place on your site. But your audience will most want to know the value of your product to them. You must answer questions like, “Will it solve my particular problem?” “What will I gain?” “What will I lose if I don’t use your service?”

If you are serious about making your website a more effective marketing tool, begin by correcting the top five mistakes above. Even one or all of the principles in place will help make your website one that your visitors will contact you from, proudly refer, and come back to over and over again. Write compelling copy and grow your business today.

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©Earma Brown, 15 yr. Web Developer, Author, Service Business Owner. Helps service business owners, and writers with full featured hosting, domain names, websites and a host of other web solutions. Send any email to webwit@arrowproduction.com for free ezine Web Wit and mini-course ‘Jumpstart Your Website to Success’ or visit http://www.arrowproduction.com

How to Drive Targeted Traffic to Your Website Systematically

Posted in: Authors, Blog, Small Business, Website Tips, Website Traffic, Your Website by Editor on February 24, 2010 | 1 Comment

Have you ever been on the see-saw of business profits? Many service business professionals experience the ebb & flow of business (commonly called the feast-famine cycle) A client recently asked, “How can I attract an even flow of business? I get so frustrated with being overwhelmed with work one week and famished the next. I know I should market. Yet when I get busy with clients my marketing slips and I slide into the famine cycle.”  To help avoid the famine cycle, create a system to attract people to your website. Take full advantage of the powerful ways to attract people to your website consistently:

1. Put valuable free content on your website. Seek to educate your audience. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.
2. Write articles. Every service professional should use this marketing tool. Submit to publishers in your targeted market. Make sure its one your audience reads. For example, your local Chamber of Commerce newsletter or large trade journals in your field. Do you need help getting started with your informative article in your field? Click here for easy steps to write articles.
3. Develop your newsletter. Stir interest. Use your newsletter to draw your readers back like bees to a honeycomb. Post new valuable information and offers. They will return again and again.
4. Use your advertising space to point to free information. Most people want to take their time with getting to know you. So instead of trying to fit a whole sales message in a few line, use your advertising as bait to hook your audience.
5. Put website address and special offer on printed materials. Make an offer that drives people to your site. For example, put your URL and offer for free web assessment on your business card. Or put your URL and offer for your emini-course inside your brochure.

Website traffic is considered the life-blood of your online marketing. No traffic equals no sales. Put the above tips to practice and get consistent traffic to avoid the famine cycle.
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©Earma Brown, 15 yr. Web Developer, Author, Business Owner
Helps service business owners, and writers build their online presence and brand to create multiple streams of income.

Top 5 Mistakes That May Stamp LOSER On Your Website

Posted in: Blog, Small Business, Website Tips by Editor on January 23, 2010 | No Comments

Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future.

Are you making this mistake with your small business web site? Too many small business owners look at their web site as an online brochure. They use it as little more than a place to store their office hours and service list.

A different way has emerged. Now your small business web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future.

To begin, effectively use your web site to attract leads and customers; use it to let prospective clients know who you are. Offer valuable content related to your expertise. Attract them back over and over like bees to honey. Soon you will become Top-Pick over your competition.

Did you know that many of your prospects (even locally) will type your business name or web site name in Google to see what you offer? Often they are looking to see what you offer compared to your competitor. Recently, Calif. based USC Annenberg School said from 2005 research, 78.6 Americans go online. An almost equally large percentage 72.3 say that the search engines provide whatever information they are looking for.

To make your small business Web site more effective, go through this short checklist and tweak it for better results. Or if you are just starting, now is the perfect time to put your Internet marketing plan into place to see new quarter profits.

Stay open to learn what it takes to put the right sales language and content on your site bringing more targeted visitors (visitors looking for what you have to offer.) Know the robots of the various search engines examine web sites daily looking for good key word food, free information, and content.

Correct these small business web site mistakes and make more profit:

Mistake 1 No sales letter(s).

Solution: Novice Internet marketers don’t even know they need a sales letter for their services and products. They missed the foundational marketing message that said, “Only words sell. Flashy even great looking websites don’t convince anyone to call, email you and foremost of all buy. Only words can do that. Write a sales letter for each service or product you offer. Give your web site visitors a reason why they should buy from you.

Mistake 2 No or poorly written headlines to point the way

Solution: Put headlines filled with benefits on your home page to direct people to your sales letter. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. For example, here’s a shocking statement one sex therapist used ‘Wives Who Don’t Want Sex.’ Even if his web visitors didn’t have this problem, it got the attention of the curious. Rewrite your headlines. Make sure they lead your prospects to your sales page.

Mistake 3 No testimonials or case studies

Add Testimonials. Most everyone wants to know who else has used your service and had a good experience. Testimonials speak up for your product or service. They act as a referral and even an endorsement. The compliments from another customer help melt away your prospect’s fears and doubts about trusting you.

Mistake 4 No compelling reason to keep reading

You may have been awarded for the most beautiful site. Congratulations! But if your web site copy is weak it may not translate to sales. Check your copy for dud phrases. Are you using trite phrases like Welcome to the official site of _____, to find out about ME, MY Company, My Achievements click here, or Sign-up for my FREE ezine. Use wording that will convince your prospects to keep reading, trust you and take action. Insert benefit loaded headlines, bullets and even links.

Mistake 5 Not enough benefits (what in it for me) on home page

Put your resume, bio and credentials on your About Us page or even the Contact page. You customer wants to know the answer to this question first. “what’s in it for me?” Don’t get me wrong; put them in their proper place on your site. But your audience will most want to know the value of your product to them. You must answer questions like, “Will it solve my particular problem?” “What will I gain?” “What will I lose if I don’t use your service?”

If you are serious about making your website a more effective marketing tool, begin by correcting the top five mistakes above. Even one or all of the principles in place will help make your website one that your visitors will contact you from, proudly refer, and come back to over and over again. Write compelling copy and grow your business today.