Archive for February, 2010
Have you ever been on the see-saw of business profits? Many service business professionals experience the ebb & flow of business (commonly called the feast-famine cycle) A client recently asked, “How can I attract an even flow of business? I get so frustrated with being overwhelmed with work one week and famished the next. I know I should market. Yet when I get busy with clients my marketing slips and I slide into the famine cycle.” To help avoid the famine cycle, create a system to attract people to your website. Take full advantage of the powerful ways to attract people to your website consistently:
1. Put valuable free content on your website. Seek to educate your audience. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.
2. Write articles. Every service professional should use this marketing tool. Submit to publishers in your targeted market. Make sure its one your audience reads. For example, your local Chamber of Commerce newsletter or large trade journals in your field. Do you need help getting started with your informative article in your field? Click here for easy steps to write articles.
3. Develop your newsletter. Stir interest. Use your newsletter to draw your readers back like bees to a honeycomb. Post new valuable information and offers. They will return again and again.
4. Use your advertising space to point to free information. Most people want to take their time with getting to know you. So instead of trying to fit a whole sales message in a few line, use your advertising as bait to hook your audience.
5. Put website address and special offer on printed materials. Make an offer that drives people to your site. For example, put your URL and offer for free web assessment on your business card. Or put your URL and offer for your emini-course inside your brochure.
Website traffic is considered the life-blood of your online marketing. No traffic equals no sales. Put the above tips to practice and get consistent traffic to avoid the famine cycle.
©Earma Brown, 15 yr. Web Developer, Author, Business Owner
Helps service business owners, and writers build their online presence and brand to create multiple streams of income.